Inbox
The work is buried in email
Booking confirmations, arrival notices, rate replies and exceptions all arrive as threads and attachments. Nothing is structured; everything needs a human to read it first.
From the carrier's email
to the complete shipment.
Freightflow captures the booking, tracks the box, reconciles the bill and files your GST e-invoice — one system, from quote to cash. Your team stops re-typing PDFs and starts orchestrating shipments.
- Email → booking
- Bill reconciliation
- GST e-invoice · IRN
Freightflow · intake
live extractionInbox · unread
from bookingconfirmations@maersk.com
Booking Confirmation 246810157 — MV MAERSK SELETAR
Dear Customer, we confirm the below booking against your request…
Vessel MAERSK SELETAR voy 245W, POL Nhava Sheva, POD Jebel Ali. Equip 2x40HC.
ETD 24-Jul ETA 31-Jul. CY cut-off 22-Jul 1400 hrs…
*** Terms & conditions apply · demurrage tariff annexed ***
Booking_Confirmation.pdf
Booking recordconfidence 0.98
Shipping lineMAERSK
Booking no246810157
Vessel / voyageMAERSK SELETAR / 245W
POLINNSA · Nhava Sheva
PODAEJEA · Jebel Ali
Equipment2 × 40′ HC
ETD / ETA24 Jul → 31 Jul
Booking auto-created
Booking
Tracking
Billing
E-invoice
Freight Forwarding.
Rebuilt for the AI Era.
Reads booking confirmations & bills from the lines and ports you already work with
MaerskMSCCMA CGMHapag-LloydONEEvergreenCOSCOHMMWan HaiKMTCArkasMaerskMSCCMA CGMHapag-LloydONEEvergreenCOSCOHMMWan HaiKMTCArkas
INNSA · Nhava ShevaINMUN · MundraINPAV · PipavavINMAA · ChennaiINHZA · HaziraINTKD · ICD TughlakabadAEJEA · Jebel AliSGSIN · SingaporeNLRTM · RotterdamINNSA · Nhava ShevaINMUN · MundraINPAV · PipavavINMAA · ChennaiINHZA · HaziraINTKD · ICD TughlakabadAEJEA · Jebel AliSGSIN · SingaporeNLRTM · Rotterdam
01The problem
The day disappears into
other people's documents.
Freight forwarding runs on paperwork that shows up unstructured and out of order. Most teams spend more time re-entering it than deciding what to do about it.
PDFs
PDFs get re-typed by hand
Bills of lading, carrier invoices and ICD vendor bills are keyed into your system field by field — slow, error-prone, and impossible to reconcile at volume.
Deadlines
The clock never stops
Free-day windows run down toward demurrage, and GST e-invoice deadlines loom — whether or not someone got to the paperwork in time. Missed windows cost real money.
02How it works
From chaos to clarity,
in under five seconds.
One pipeline turns every inbound document into a structured, validated record — then acts on it. Here is exactly what happens between the email landing and the work being done.
- 01
Intake
Emails, PDFs and attachments captured the moment they arrive.
- 02
Parse
Vision, OCR and language models read every carrier layout.
- 03
Extract
Booking, ports, equipment, charges and dates pulled into fields.
- 04
Validate
Checked against your masters, tariffs and SOPs — with a confidence score.
- 05
Execute
Bookings created, bills reconciled, GST e-invoices filed.
0.00–1.00
Per-field confidence
every value scored before it's trusted
Seconds
Not minutes
a document is read and structured on arrival
Zero
Re-keying
no one retypes a PDF again
03Capabilities
One system for the whole shipment — quote to cash.
Every capability below runs on real operations data in a single, tenant-isolated platform. No bolt-ons, no swivel-chair between tools.
Finance
Invoicing, Bilti & GST e-invoice
Generate invoices and Bilti, file GST e-invoices (IRN) through the GSP, and issue credit/debit notes — with reverse-charge detection and detention/demurrage charges calculated for you.
Automation
PDF → booking
Booking confirmations become structured bookings: booking number, vessel/voyage, POL/POD, ETAs and container details — with multi-leg transshipment handled and master data resolved automatically.
Reconciliation
Bill reconciliation
Shipping-line and ICD vendor bills are extracted line by line and compared to your agreed tariffs, flagging over-, under- and tax-mismatched charges before you pay.
Ingestion
Email → auto booking & bills
Connect your mailbox over IMAP or Microsoft 365. Admin-set sender rules turn carrier and vendor emails into bookings and bills, hands-free — with each record stamped to its source email.
AI
Extraction engine
A dedicated AI service reads text-based and scanned documents with vision, OCR and language models, applies carrier-specific rules, and returns a confidence score for every field.
Monitoring
Demurrage prevention
Free-day clocks run per container, and alerts fire on ETA shifts, idle containers and ageing at port — routed through escalation rules so nothing slips past a deadline.
Documents
Document hub
Bills of lading, invoices and checklists live in one place, versioned and linked to the shipment — so the right document is one search away, not one inbox away.
Ledger
Finance & ledger
The full invoice lifecycle — draft, approved, registered — plus payments, credit control and journal sync to Tally, so operations and accounts finally share one set of numbers.
Reconciliation
Bills that check themselves.
Every shipping-line and ICD vendor bill is read line by line and matched against the tariff you actually agreed — resolving slab days per service and flagging anything over, under or mis-taxed beyond your threshold. You approve exceptions, not entire invoices.
Bill · Maersk invoice 882132 flagged
ChargeBilledTariffFlag
Ocean freight$1,850$1,850
THC₹12,400₹11,000over
Documentation₹3,500₹3,500
Detention · 4d₹9,600₹7,200over
Variance vs tariff+ ₹3,800 · 5% threshold
Monitoring
The demurrage clock, watched for you.
Free-day clocks run per container from gate-in, using the right free days from the assignment, voyage, line or customer default. As detention approaches, alerts fire and escalate through your rules — so a missed window is a decision, never an accident.
Container · MSKU 210 987-4at risk
Free days at INNSA
2 / 7 left
Gate-in 12 JulDetention 19 Jul
EscalationOps desk · every 5 min
04Security
Security built into the platform.
Your data is protected by controls that are part of the product, not add-ons — isolation, encryption, access control and a complete audit trail, working the same way for every customer.
Tenant isolation
Every record belongs to exactly one tenant, and that context travels with each request end to end — so one customer's data can never touch another's.
Encrypted credentials
GST, e-invoice and portal secrets are encrypted at rest and are never returned to the browser — only whether a credential is set.
Encrypted in transit
Every connection is served over TLS, so data moving between your browser, our services and your integrations stays protected end to end.
Role-based access
Dynamic roles and permissions gate every action. People see and do only what their role allows, and changes take effect immediately.
Signed-in by design
Token-based authentication with hashed passwords, and a separate, scoped door for customer portals kept apart from operations.
Full audit trail
Change logs, financial audit logs, document versions and every GST IRN request and response are recorded for review.
Stop Managing Freight.
Start Orchestrating It.
Book a 30-minute walkthrough — we'll show you how you can leverage automation to start orchestrating your freight.