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Freight Forwarding
Rebuilt for the AI Era

See how it works

Reads booking confirmations & bills from the lines and ports you already work with

MaerskMSCCMA CGMHapag-LloydONEEvergreenCOSCOHMMWan HaiKMTCArkasMaerskMSCCMA CGMHapag-LloydONEEvergreenCOSCOHMMWan HaiKMTCArkas
INNSA · Nhava ShevaINMUN · MundraINPAV · PipavavINMAA · ChennaiINHZA · HaziraINTKD · ICD TughlakabadAEJEA · Jebel AliSGSIN · SingaporeNLRTM · RotterdamINNSA · Nhava ShevaINMUN · MundraINPAV · PipavavINMAA · ChennaiINHZA · HaziraINTKD · ICD TughlakabadAEJEA · Jebel AliSGSIN · SingaporeNLRTM · Rotterdam
01The problem

The day disappears into other people's documents.

Freight forwarding runs on paperwork that shows up unstructured and out of order. Most teams spend more time re-entering it than deciding what to do about it.

Inbox

The work is buried in email

Booking confirmations, arrival notices, rate replies and exceptions all arrive as threads and attachments. Nothing is structured; everything needs a human to read it first.

PDFs

PDFs get re-typed by hand

Bills of lading, carrier invoices and ICD vendor bills are keyed into your system field by field — slow, error-prone, and impossible to reconcile at volume.

Deadlines

The clock never stops

Free-day windows run down toward demurrage, and GST e-invoice deadlines loom — whether or not someone got to the paperwork in time. Missed windows cost real money.

Inbox · 4 unreadFree days 2 of 7 left
bookingconfirmations@maersk.com
Booking Confirmation 246810157
PDF
arrivalnotice@maersk.com
Arrival Notice — MSKU 210 987-4
PDF
invoices@icd-vendor.in
Vendor bill · handling & ground rent
PDF
docs@chabroker.in
Shipping Bill copy attached
PDF

Every one of these has to be opened, read and re-typed before anything moves.

02How it works

One email in, A whole shipment out

Inbox · unread

bookingconfirmations@maersk.com

Booking Confirmation 246810157 — MV MAERSK SELETAR

Dear Customer, we confirm the below booking against your request…

Vessel MAERSK SELETAR voy 245W, POL Nhava Sheva, POD Jebel Ali. Equip 2x40HC.

Booking_Confirmation.pdf
Booking recordconf 0.98
Shipping lineMAERSK
Booking no246810157
Vessel / voyageMAERSK SELETAR / 245W
POLINNSA · Nhava Sheva
PODAEJEA · Jebel Ali
Equipment2 × 40′ HC
ETD / ETA24 Jul → 31 Jul
Shipment createdMSKU 210 987-4INNSA → AEJEA · 2 × 40′ HC · MAERSK SELETAR / 245W
Operations
Form 11
VGM
Shipping Bill
Commercial Invoice
Packing List
Rail OutNeeds docs + line handover
Port Gate-InFree-day clock starts
Shipped on BoardMAERSK SELETAR / 245W
FinanceINV/26-27/00418
Ocean freight 996521₹1,54,200
Customs clearance 996713₹13,000
Transportation · NSICT 996511₹18,400
Documentation & BL fee 996729₹3,250
Invoice total₹1,88,850
IRN fileda4f12c8b9d…60e992
RegisteredOfficial number burned
E-invoicedIRN filed to the IRP
DispatchedSent to the shipper
02How it works

One email in, A whole shipment out.

bookingconfirmations@maersk.com → booking 246810157

The carrier's booking confirmation is read on arrival and becomes a structured shipment — MSKU 210 987-4, INNSA → AEJEA, 2 × 40′ HC on MAERSK SELETAR / 245W. From there operations and finance run at once: documents, rail-out, gate-in and sailing on one side; invoice, IRN and dispatch on the other.

Operations
  • Form 11
  • VGM
  • Shipping Bill
  • Commercial Invoice
  • Packing List
  • Rail Out — Needs docs + line handover
  • Port Gate-In — Free-day clock starts
  • Shipped on Board — MAERSK SELETAR / 245W
Finance
Ocean freight₹1,54,200
Customs clearance₹13,000
Transportation · NSICT₹18,400
Documentation & BL fee₹3,250
Total₹1,88,850
  • Registered — Official number burned
  • E-invoiced — IRN filed to the IRP
  • Dispatched — Sent to the shipper

Operations and finance run at once. They meet only at the billing reference date — set per shipper, and per service, so haulage can bill at ICD gate-in while the box still waits for a vessel.

03Capabilities

One system for the whole shipment — quote to cash

Every capability below runs on real operations data in a single, tenant-isolated platform. No bolt-ons, no swivel-chair between tools.

01AI · Intake

Inbox → structured record

Connect the mailbox your carriers already write to, and admin-set sender rules take it from there. A dedicated AI service reads text-based and scanned attachments with vision, OCR and language models and scores every field — turning a booking confirmation into a structured booking and a carrier bill into a payable, each stamped back to its source email.

Hands-free from the inboxScanned & text PDFsEvery carrier layoutPer-field confidence
Booking record · auto-extractedconfidence 0.98
Shipping lineMAERSK
Booking no246810157
Vessel / voyageMAERSK SELETAR / 245W
POLINNSA · Nhava Sheva
PODAEJEA · Jebel Ali
Equipment2 × 40′ HC
ETD / ETA24 Jul → 31 Jul
SourceStamped to the carrier email
02Reconciliation

Bills that check themselves

Every shipping-line and ICD vendor bill is extracted line by line and compared to the tariff you actually agreed — resolving slab days per service and flagging anything over-, under- or tax-mismatched beyond your threshold, before you pay rather than after. You approve exceptions, not entire invoices.

Line-by-line matchSlab days per serviceVariance thresholds
Bill · Maersk invoice 882132 flagged
ChargeBilledTariffFlag
Ocean freight$1,850$1,850
THC₹12,400₹11,000over
Documentation₹3,500₹3,500
Detention · 4d₹9,600₹7,200over
Variance vs tariff+ ₹3,800 · 5% threshold
03Monitoring · demurrage prevention

The demurrage clock, watched for you

Free-day clocks run per container from gate-in, using the right free days from the assignment, voyage, line or customer default. Alerts fire on ETA shifts, idle containers and ageing at port, routed through your escalation rules — so a missed window is a decision, never an accident.

Per-container clocksETA-shift alertsEscalation rules
Container · MSKU 210 987-4at risk
Free days at INNSA
2 / 7 left
48h alert sent
Gate-in 12 JulDetention 19 Jul
EscalationOps desk · every 5 min
Finance

Invoicing, Bilti & GST e-invoice

Invoices and Bilti generated, GST e-invoices (IRN) filed through the GSP, credit/debit notes issued — with reverse-charge detection and detention/demurrage charges calculated for you.

Documents

Document hub

Bills of lading, invoices and checklists in one place, versioned and linked to the shipment — so the right document is one search away, not one inbox away.

Ledger

Finance & ledger

The full invoice lifecycle — draft, approved, registered — plus payments, credit control and journal sync, so operations and accounts share one set of numbers.

04Integrations

Connects to what you already run

Freightflow sits between the mailbox your carriers write to and the ledger your accounts answer to. Nothing here asks your team to change where they already work.

Inbound

Connect the mailbox your carriers already write to.

GmailOAuth — no password shared, access revocable from your Google account
Microsoft 365 · OutlookMicrosoft Graph, same consent model as any approved workspace app
Any IMAP mailboxHost, port and credentials — for the mail server that isn't either of the above
Freightflow
Outbound

The systems your finance desk already answers to.

GST e-invoice · IRNFiled to the IRP through a GSP, with every request and response kept for review
Accounting journal syncVouchers pushed with a per-voucher sync log, so a push is provable after the fact
Customer portalA separate, scoped door for your customers — kept apart from operations
05Field notes

How we think about the work

All posts
24 Jun 2026·Perspective

Why we built Freightflow around the carrier's inbox

Freight forwarding doesn't start in a TMS. It starts with an email nobody has read yet. That's where the product had to begin too.

7 min
18 Jun 2026·Perspective

How forwarders win with AI

AI won't replace freight forwarders. But forwarders who use it well will quietly outrun the ones who don't — here's where the edge actually comes from.

7 min
10 Jun 2026·Engineering

Killing PDF re-typing: how document extraction actually works

Between the carrier's PDF and a structured booking there's a pipeline doing real work. Here's what happens in those few seconds — and why confidence scores matter.

9 min
06Security

Tenant isolation

Every record belongs to exactly one tenant, and that context travels with each request end to end — so one customer's data can never touch another's.

Every query, every recordtenant-scoped
tenantyour-tenant-id
booking246810157
containerMSKU 210 987-4
invoiceINV/26-27/00418
FilterApplied below your query, not beside it

The tenant scope is injected at the data layer, not asked for by the caller — so a query that forgets it returns nothing rather than everything.

Encrypted credentials

GST, e-invoice and portal secrets are encrypted at rest and never returned to the browser — only whether a credential is set.

Encrypted in transit

Every connection is served over TLS, so data moving between your browser, our services and your integrations stays protected end to end.

Role-based access

Dynamic roles and permissions gate every action. People see and do only what their role allows, and changes take effect immediately.

Full audit trail

Change logs, financial audit logs, document versions and every GST IRN request and response are recorded for review.

Stop Managing Freight
Start Orchestrating It

Book a 30-minute walkthrough — we'll show you how you can leverage automation to start orchestrating your freight.